雅思寫作素材：廣告的利弊

時間：2024-08-26 08:55:14 海潔素材我要投稿

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雅思寫作素材：廣告的利弊

　　在平日的學習、工作和生活里，許多人都寫過作文吧，作文根據寫作時限的不同可以分為限時作文和非限時作文。那么一般作文是怎么寫的呢？以下是小編為大家整理的雅思寫作素材：廣告的利弊，歡迎大家借鑒與參考，希望對大家有所幫助。

雅思寫作素材：廣告的利弊

　　If a product is good or it meets peoples needs, people will buy it, so advertising is unnecessary and no more than an entertainment. To what extent do you agree or disagree? 人們購買商品是因為需要，廣告沒有作用，僅僅是娛樂，是否認同?

　　相關提問：

　　1. Nowadays, customers are facing increasing advertisements with the competition of different companies. To what extent do you think customers are influenced by advertisements? What measures can be taken to protect the customers? 現在廣告愈來愈多，廣告在多大的程度上影響了消費者，如何保護消費者?

　　2. Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree? 產品銷量的提高反映了廣告的作用，不是社會需求，是否認同?

　　3. Some people believe that advertisements should be banned since they serve no useful purpose and can even be damaging. To what extent do you agree or disagree? 廣告應不應該被廢除?

　　薛鵬思路拓展：

　　廣告的利好：

　　1. 廣告的教育性：公益廣告扮演了教育者的角色，例如，希望工程的廣告喚醒了人們對偏遠地區的失學兒童的關注。

　　2. 廣告的信息性：廣告是人們獲得信息的渠道以及源泉。例如，電視購物廣告為人們購買心儀商品提供了便利。

　　3. 廣告的娛樂性：廣告是傳媒的一種形式，通常具有幽默性，因此，有趣的廣告可以博人一笑，增加生活樂趣，例如蘋果手機的廣告。

　　廣告的弊端：

　　1. 非法廣告以及虛假廣告危害消費者的利益。例如，很多化妝品以及藥品廣告，充滿了花哨的宣傳語以及空洞的承諾，夸大產品的功能，極端情況下，威脅人的健康。

　　2. 明星代言的廣告，誘發消費者購買他們不需要的商品，增加了消費者的經濟負擔。

　　3. 很多電視廣告令人討厭，打斷精彩的節目。同理，很多人在街頭散發廣告單，污染環境，浪費行人時間。

　　解決廣告的弊端：

　　1. 政府對于非法廣告加強監管。

　　2. 廣告明星增強守法意識，理性代言。

　　3. 消費者增強自我保護意識，理性消費。

　　基本語料庫：

　　1. advertisement = advertising n 廣告

　　2. TV commercial n 電視廣告

　　3. public-service ads = public interest ads n 公益廣告

　　4. advertisement campaign n 廣告宣傳

　　5. wise consumers = wise buyers n理性的消費者

　　6. censorship of ads n廣告審查

　　7. wise buying n 理性消費

　　8. ads produced by super stars n明星做的廣告

　　9. makeup ads n化妝品廣告

　　10. medicine ads n藥品廣告

　　談及廣告的利好：

　　1. Under no circumstances can we uunderestimate the indispensable roles of ads

　　in our lives.我們不能忽視廣告在生活中的作用。

　　2. witty slogan 智慧的宣傳語

　　3. eye-catching pictures n 精美的圖片

　　4. exert a subtle influence on v對于有微妙的影響

　　5. play the role of educator v 扮演教育者的角色

　　6. is a significant source of information v是信息的源泉

　　7. bring huge convenience to consumers v 給消費者帶來便利

　　8. serve the function of entertainment v 有娛樂功能

　　9. promote the sales of the relevant products v 提高相關產品的銷量

　　10. is a kind of indispensable industry that create a number of job opportunities and promote the prosperity of relevant industries such as 是不可缺少的產業，可以解決就業以及促進相關產業的繁榮例如

　　談及廣告的弊端：

　　1. However, we can never ignore the negative influence induced by advertisement campaign. 然而，我們不能忽視由于廣告引起的弊端。

　　2. Many advertising companies produce advertisements with famous and popular actors or singers 很多的廣告公司會雇傭歌手以及明星代言商品。

　　3. fake and illegal ads n虛假的非法的廣告

　　4. are full of flowery phrases and empty promises 充滿了花哨的宣傳語以及空洞的承諾。

　　5. buy goods without consideration = purchase goods impulsively v沖動購物

　　6. endanger the consumers interests v 威脅到消費者的利益

　　7. impose much pressure upon consumers economically v 增加消費者的經濟負擔。

　　8. consumers are affected by = consumers are influenced by = consumers are swayed by v消費者被影響

　　9. poorly educated children in the remote rural areas n偏遠農村地區的文盲兒童

　　10. irrational buyers = unwise buyers n非理性的消費者

　　如何解決廣告的弊端：

　　1. strengthen the censorship of counterfeited or illicit ads v 加強對于非法廣告和虛假廣告的審查力度

　　2. Consumers could be away from those detrimental ads. 消費者可以遠離有害廣告的影響。

　　3. Ads stars enhance their lawful awareness and assume more social responsibilities 廣告明星應該增強守法意識以及承擔更多的社會責任

　　4. foster rational consumption habit v培養理性的消費習慣

　　5. collect some information of other consumers before buying a product v 在買商品前收集一些信息

　　廣告的利弊英語作文范文1

　　Advertisement is omnipresent in our modern society. It seems wherever we go, such small ads will greet our eyes: the supermarket, the subways, the stop sighs, the walls of public buildings, the garbage cans, and whatsoever. The ads can be about everything from selling mobile phone, renting houses, treating difficult diseases to producing fake diplomats.

　　from domestic articles to machinery, from toys to aircrafts.）It’s no exaggeration that we live in the world of advertisement.

　　The advantage of the ads is self-evident. They provide us with a good collection of goods and service, from which we can make our best choices. For the manufacturer, they can take advantage of the ads to project the characters of their products so as to seize the vision of the consumers and gain them huge profits.

　　However, we cannot belittle the disadvantages of the ads. To many ads do spoil our daily life and waste our time. They interrupt the TV programs, filling our letterbox, and ruin our appreciation of nature in place of interests. People often feel burdened with the ads instead of satisfying with them. On the other hand, some of the ads are illegal, spreading false information and planning to treat people who are eager to solve their problems.

　　It’s high time we took urgent and effective measures to curb this phenomenon. Firstly, we should intensify the effects to supervise the ads markets. It’s crucial that we must regulate the ads market strictly to avoid someone’s availing himself or herself of the loophole of the market management. Secondly, whoever takes advantage of ads treating consumers should be punished or imprisoned. Thirdly, we should educate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice, will our society be purified into a paradise for us to live in.

　　廣告的利弊英語作文范文2

　　Nowadays, no matter where you get around in a city or even in the countryside, it is pretty easy for you to find one or two signs introducing a product. This has been increasingly becoming popular in our daily lives. Whether the influence of advertising is good or bad could be examined as follows. We will start by talking about the merits of advertising. Firstly, advertising is informative, which provides the customers with a quick access to the product needed. Take me as an example. I am a new resident of Guangzhou, a metropolitan city located in the south of China.

　　At the very beginning when moving to this city, I did not have a clue about where to purchase all of the necessities for my newly-bought flat. Thanks to the ads on TV and in newspapers, amazingly almost all of the items ranging from furniture to household appliances were settled within a week. Secondly, consumers can expect to have a best price by comparing and contrasting the prices and specifications of the commodity advertised by different suppliers. However, advertising involves some defects and I would like to list two of them herein. Initially, the popularity of advertisements has been growing along with the increased layout of design as well as showing up in the marketplace more frequently. The cost will definitely be passed on to the customers. Furthermore, the generation Y would probably lose their individuality because many of them buy the same goods advertised constantly in media during a certain period of time, which makes them appear alike. After the above analysis of 。

　　廣告的利弊英語作文范文3

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